Costa Coffee, a leading coffeehouse chain established in 1971 in the UK, has a visual identity that captures its heritage and commitment to quality. Over the years, the logo has undergone only one major redesign, reflecting a focus on tradition and consistent branding.

Logo Evolution

1971–1995: The Original Design
The first Costa Coffee logo was a straightforward wordmark with a playful touch. The typeface featured smooth, bold lowercase letters with curved and elongated tails, giving it a friendly appearance. A straw hat above the wordmark added charm, while a unique coffee bean replaced the letter "O" in "Costa," reinforcing the coffee-centric theme. The logo primarily appeared in black or dark brown, representing sophistication and the essence of coffee.

1995–Today: The Modern Icon
In 1995, Costa Coffee introduced its now-iconic roundel logo. The design features a circular badge with "Costa Coffee" in bold, capitalized sans-serif letters around the perimeter. The text is separated by "Since 1971" inscriptions on the sides, emphasizing the brand’s heritage.

At the center of the logo, three overlapping coffee beans take prominence, symbolizing Costa's dedication to quality coffee. The emblem often appears in a rich burgundy hue, with white accents that add contrast and visibility. The design occasionally uses just the "Costa" wordmark, maintaining its recognizable style.

Font and Color Palette

The wordmark is created in a bold sans-serif typeface, resembling Lemon Milk Pro Bold, with slight modifications to the letter "S" for a distinctive look.

The burgundy and white color scheme reflects warmth, passion, and confidence. The deep burgundy evokes the richness of freshly brewed coffee, while white accents convey clarity and professionalism, creating an inviting and premium feel.

Costa Coffee's logo represents a harmonious blend of tradition, quality, and approachability, embodying its global reputation as a trusted coffeehouse brand.