Corus Entertainment, founded in 1999 by JR Shaw, is a prominent Canadian media conglomerate specializing in television and radio broadcasting. Headquartered in Toronto, the company operates a range of TV channels and radio stations, becoming a dominant player in Canada's media landscape. Notably, Corus strengthened its position in the industry with the acquisition of Shaw Media in 2016, further expanding its reach and capabilities.

Meaning and History of Corus Entertainment's Logo

Original Logo (1999 – 2016)

• Design: The first Corus Entertainment logo, introduced in 1999, embraced a playful and colorful design. The word “CORUS” was styled with a vibrant array of hues, each letter uniquely crafted:
  • “C” featured a green checkered pattern, evoking the appearance of retro TV screens.
  • The golden “O” resembled a spiraling spiral, symbolizing endless creativity and innovation.
  • The “R” was done in a deep purple, smooth and modern in shape.
  • The “U” was vibrant red-orange, dotted with cheerful yellow circles.
  • The “S” was blue, reminiscent of flowing water or swirling winds.

  The lively design was balanced with the word “ENTERTAINMENT” below in a more neutral, elegant font.

• Symbolism: The diverse color palette reflected Corus Entertainment's dynamic and creative approach to media. The playful colors and patterns spoke to the company's vibrant, forward-thinking content. The checkered “C” and spiraling “O” hinted at the entertainment and media-centric focus of the brand, particularly in TV and broadcasting.

Current Logo (2016 – Today)

• Changes: In 2016, Corus Entertainment introduced a sleeker, more modern logo. The logo now features “corus” written in bold, lowercase black letters, conveying simplicity and clarity. The choice of black emphasizes professionalism and a strong foundation in traditional media.
• New Elements: The “O” in Corus is replaced with a green circle, symbolizing innovation and a forward-thinking approach. Additionally, a dot is placed beside the “O,” reinforcing the modern, minimalist aesthetic of the design.
• Symbolism: The black letters maintain the connection to the company’s solid roots in traditional media and broadcasting. The vibrant green circle adds a freshness and energy, signifying the company’s ongoing commitment to evolving with innovative, cutting-edge content for a modern audience. The contrast between the black and green visually represents the balance between legacy media and innovative approaches in the media landscape.

The Corus Entertainment logo has evolved from a colorful, playful design reflecting its dynamic approach to media in the late 1990s and early 2000s, to a sleek, modern logo that positions the company as a contemporary leader in television and radio broadcasting. The use of black and green symbolizes a balance between traditional media and new innovations, making the logo resonate with both long-time audiences and new generations of consumers.