Coach, Inc. is a luxury brand known for its high-quality leather products, such as footwear, handbags, wallets, and briefcases. The brand was founded in 1941 in New York City as a family business, initially under the name Manhattan Leather Bags, and it quickly became synonymous with fine craftsmanship and sophisticated design.

Logo Meaning and Symbolism

The symbol of Coach, featuring a man on a carriage with two horses, has been a central part of the brand's identity since its inception. This emblem represents elegance, sophistication, and the luxurious nature of the company's products. The imagery of a carriage and horses is old-fashioned, evoking a sense of refinement and high-class taste, aligning with Coach's commitment to premium quality.

Logo History

• 1941 – 2013: The original Coach logo featured a bold serif inscription of the brand name in all caps, accompanied by "EST. 1941" in a smaller font. It was enclosed in a rectangular frame with inward-arched corners, enhancing its classic appeal. Above the text was the horse-and-carriage emblem, showing a man riding a carriage pulled by two horses. The design reflected the company’s values of professionalism, quality, and traditional craftsmanship.
• 2013 – Present: The 2013 redesign simplified the original logo, retaining the iconic horse-and-carriage emblem but refining its lines. The wordmark was modernized, reducing the text to just the "Coach" name in an extra-bold font with elongated serifs, giving it a more contemporary and minimalist feel. The emblem was made slightly smaller in relation to the wordmark, maintaining its legacy while giving the logo a cleaner, more streamlined look.

Today, Coach uses two variations of its logo:

1. A version with the emblem (man on a carriage with two horses) placed above the "Coach" wordmark.
2. A wordmark-only version enclosed in a frame similar to the original logo's shape.

Symbolism and Color

• Emblem: The horse-and-cart emblem signifies quality and luxury, reflecting the brand’s roots in high-end leather craftsmanship.
• Color: The logo is presented in a black-and-white color scheme, with the black symbolizing prestige, excellence, and sophistication.
• Font: The brand uses a custom typeface that is bold and elegant, ensuring the logo remains distinctive and memorable.

Coach’s Identity:

• Font and Shape: The typeface used in the logo is designed to be both modern and classic, with bold, elongated serifs that make the brand name stand out. The design maintains a balance between contemporary and traditional elements, in line with Coach's heritage of luxury and refinement.

The Coach logo is a perfect representation of the brand's evolution from its classic, heritage-focused roots to its modern, high-fashion status, all while retaining the elegance and prestige that the brand is known for.