The Chick-fil-A Bowl, a premier college football bowl game, was held annually from 2006 to 2013 at the Georgia Dome in Atlanta, Georgia. Sponsored by Chick-fil-A, the event brought together top teams from the Atlantic Coast Conference (ACC) and the Southeastern Conference (SEC), showcasing exciting matchups and fostering sportsmanship.

Evolution and Legacy

While the Chick-fil-A Bowl name was retired in 2014, the game continues under its original title, the Peach Bowl, with Chick-fil-A remaining the sponsor. The Peach Bowl is now part of the prestigious College Football Playoff (CFP) system, often hosting semifinal matchups and continuing its tradition of high-stakes college football.

Logo and Visual Identity

Original Chick-fil-A Bowl Logo (2006–2013)

The Chick-fil-A Bowl logo prominently featured the fast-food chain's branding and a football-inspired design:

1. Chick-fil-A Branding:
   • The iconic Chick-fil-A logo, including its whimsical red script and chicken-head motif, dominated the upper section, emphasizing the sponsor's identity.
2. Typography:
   • Below, the word “Bowl” appeared in bold, blue serif letters, providing a sense of tradition and importance.
   • Smaller text elements included:
     • “ACC vs SEC,” representing the competing conferences.
     • “Atlanta, Georgia,” identifying the bowl’s location.
3. Football Graphic:
   • A gray and white football at the bottom symbolized the game’s core focus, tying the visual theme to college football.

What is the Chick-fil-A Bowl Today?

The game continues as the Peach Bowl, maintaining its partnership with Chick-fil-A as the primary sponsor. This partnership ensures the bowl remains a major event in college football, upholding its legacy of exciting matchups and strong ties to Atlanta’s sports culture.

Whether as the Chick-fil-A Bowl or the Peach Bowl, this iconic event has cemented its status as a favorite among fans, players, and sponsors alike.