The Chicago Bulls, founded in 1966, are one of the most iconic basketball teams in the world. Competing in the NBA's Eastern Conference Central Division, they have become synonymous with basketball excellence. The team’s logo, designed by Dean Wessel, is equally legendary and has remained unchanged since its creation, contributing significantly to the club's global recognition.

The name "Chicago Bulls" is linked to the history of the city, with the club's logo reflecting the power and aggression of the team. The emblem features the fierce head of a bull, emphasizing strength, determination, and resilience. This simple yet direct connection between the logo and the team name made it immediately recognizable, a vital factor in its success.

The logo’s creation was serendipitous. Dean Wessel, who lived next door to Dick Klein, the founder of the Chicago Bulls, volunteered to design the team's emblem. At the time, the team had no money, and they were hoping for a modest turnout. Wessel’s enthusiasm for the idea of a new Chicago basketball team led him to create the design without expecting much in return, other than a few free tickets to the games.

Interestingly, the color palette of the logo—black and red—was chosen because these were the colors of Dick Klein’s high school. Wessel created the logo with an aggressive look, but balanced it to ensure it remained timeless. The iconic emblem also features drops of blood on the bull’s horns, which was Klein’s request, reflecting his fascination with slaughterhouses.

Since its inception in 1966, the Chicago Bulls logo has remained a constant symbol of the team's identity. The logo features a bold, stylized bull's head, rendered in dark red and black, with sharp, white and red horns framing the bottom of the wordmark. The club's name is written in uppercase, geometric serif typeface above the bull's head, enhancing the aggressive and powerful vibe of the emblem.

The Chicago Bulls logo is not just a symbol; it’s a reflection of the team’s relentless drive for success. The bull’s fierce expression, with its blood-stained horns, symbolizes both the competitive nature of the team and their pursuit of new talent, or "young blood," in the league. This symbol communicates the team's readiness to fight and maintain its excellence.

The font used for the logo is a signature geometric serif, which has remained consistent since the team's early years. The bold, uppercase letters add to the strength and clarity of the logo’s presence.

The color palette of the logo, consisting of Bulls Red, Black, and White, is designed to evoke strength, power, and excellence. The colors reflect the team’s core attributes: vigor, endurance, and determination.

• Bulls Red:
  • Pantone: PMS 200 C
  • HEX: #CE1141
  • RGB: (206, 17, 65)
  • CMYK: (0, 100, 65, 15)
• Black:
  • Pantone: PMS BLACK 6 C
  • HEX: #000000
  • RGB: (6, 25, 34)
  • CMYK: (30, 0, 0, 100)

The Chicago Bulls' logo remains one of the most iconic and enduring symbols in sports, reflecting the fierce and competitive spirit of the team. Its timeless design and powerful symbolism have solidified its place as a key element in basketball history.