The Chicago Bulls are a renowned basketball team founded in 1966 and based in Chicago, competing in the NBA's Eastern Conference Central Division. They play their home games at the United Center, with Billy Donovan as their head coach.

The team's name was inspired by the Chicago Massacre, and the iconic logo, featuring an angry bull, is one of the most recognizable sports emblems globally. The logo's design is simple yet powerful, with bold black font and a direct connection between the illustration and the team name, ensuring strong brand recognition.

The logo was created by Dean Wessel, who was inspired by the team's founder, Dick Klein. Despite the team's early financial struggles, the logo was designed on a volunteer basis, with Wessel working closely with Klein. The color scheme of red and black was chosen to reflect Klein’s high school colors and added a sense of aggression while maintaining a timeless and relevant look. Wessel incorporated the bull's fierce expression and red, blood-covered horns to symbolize the team’s desire for youthful energy and success.

The Chicago Bulls logo has remained unchanged since its inception in 1966, becoming a lasting symbol of excellence and determination. The emblem’s sharp white and red horns create a dynamic, aggressive visual, while the black, uppercase wordmark in a geometric serif typeface above the bull’s head reinforces the brand's bold identity. The logo's color palette—red, black, and white—symbolizes vigor, endurance, power, and excellence, all qualities essential in sports.

Notably, when the logo is viewed upside down, it has sparked online humor due to its resemblance to an inappropriate shape, becoming a meme in the graphic design community. However, the original design remains a symbol of the Chicago Bulls' enduring success and aggressive pursuit of victory.