The Campeonato Brasileiro Série A, also known as Brazil’s top football league, has had a dynamic and evolving logo throughout its history. The emblem is a key visual representation of the league, with designs that reflect both its football heritage and modern identity.

Early Logo Designs (2002 - 2011)

The first logo, introduced in 2002, featured a tall yellow rectangle with a blue background. Inside, there was a green base, representing the grass of the football pitch, and a white silhouette of a football player on the left side. Five golden stars lined the right edge of the emblem, signifying the prestigious nature of the league. The word ‘Brasileirao’ appeared in green beneath the central rectangle. This early design embraced a traditional, somewhat classic approach to logo creation.

Transition to a Modern Look (2011 - 2015)

In 2011, the logo took a more modern turn. The emblem now featured a blue ball, with green and yellow trails representing Brazil’s flag. Beneath the ball was the word ‘Brasileirao’, written in bold, golden letters with a glint effect, giving it a contemporary and striking appearance. This design marked a shift towards a more vibrant and dynamic aesthetic.

Simplification and Sponsorship Branding (2014)

In 2014, the logo simplified further, with a straightforward text-based design that said ‘Brasileirao Chevrolet 2014’. The word ‘Serie A’ was included in smaller letters inside a yellow rectangle beside the main text. The color scheme was subdued, using shades of grey and black, marking a more corporate, sponsor-focused era for the league’s branding.

Refinement and 50th Anniversary (2016 - 2021)

From 2016 onwards, the logo underwent several refinements. A key update in 2019 introduced a golden shape in the center, with a sharp upward-pointing design and two obtuse angles. Behind this golden shape was an abstract grey gradient background. The whole design was encased in gold and dark blue rings, with ‘Serie A’ written in white. This logo became a recognizable, stylish, and modern iteration of the league’s brand.

In 2021, the logo was updated for the league’s 50th anniversary, replacing the central football with a blue circle that displayed the phrase ‘50 years’ in Portuguese. The word ‘Assai 2021’ appeared beneath the main logo as part of the sponsorship arrangement.

Modernization and Appeal to Younger Audiences (2022 - Today)

In 2022, the Campeonato Brasileiro Série A logo was modernized to appeal to a younger demographic. While the overall shape remained largely unchanged, the color palette saw a bold transformation. The emblem now features neon yellow as the dominant color, with black as the accent. The inner circle, previously framed by a golden ring, now has a wider black outline surrounding it. The inscription beneath the emblem also shifted to black, with an additional line that read ‘Assai’ in the same font, reflecting a fresh, youthful style.

This modernized logo is a vibrant and energetic take on the previous designs, keeping the essence of the league while infusing it with a contemporary look that resonates with today’s football fans.