Bulgari, an iconic Italian luxury brand founded by Sotirios Boulgaris in 1884, is celebrated for its exquisite jewelry, watches, leather goods, and perfumes. The Bulgari logo has undergone several transformations, reflecting the brand’s journey while preserving its essence of sophistication and timelessness.

Logo Evolution

1911: The Foundational Sign
The first logo featured “S. Bulgari,” with the “S” representing the founder’s name, Sotirios. The typeface was ornate and distinctive, showcasing the brand’s craftsmanship and Greek heritage.

1921: Refined Proportions
The lettering evolved into a more balanced and capitalized serif font, hinting at the modern Bulgari logo. The “S” remained, but the font gained a more elegant appearance.

1928: Intricate Script
This version adopted an ornate script style. The uppercase “S” and “B” featured elaborate curls, highlighting luxury and artistry. This was the last iteration with “U” in “Bulgari,” before transitioning to “V.”

1934: The Modern Bulgari Wordmark
Marking a pivotal moment, the 1934 logo introduced the iconic “V” in “Bulgari,” inspired by classical Latin and ancient Roman aesthetics. The typeface with subtle serifs became synonymous with the brand. This design was prominently displayed on the Via Condotti flagship store in Rome, establishing the logo as a symbol of Italian luxury and tradition.

Font and Color Palette

The Bulgari wordmark features elegant, slightly extended uppercase letters in a sophisticated serif font. Fonts like Aviano Serif Regular and Sweet Gothic Serif Regular closely resemble this design, although the brand’s customizations make it unique.

The timeless black-and-white color scheme conveys luxury, professionalism, and confidence, aligning Bulgari with its peers in the luxury market while emphasizing its legacy of style and refinement.

The Bulgari logo, steeped in history, exemplifies the brand’s dedication to elegance, innovation, and cultural heritage.