Breyers, a prominent name in the world of ice cream, has delighted consumers for over 150 years. Founded in 1866 by William A. Breyer in Philadelphia, this iconic brand is celebrated for its commitment to quality and innovation. Today, Breyers operates primarily in the U.S. and is owned by Unilever, a global powerhouse in the food and beverage industry. Known for its use of select ingredients, the brand continues to expand its offerings, introducing health-conscious and specialty options like lactose-free varieties to cater to a diverse customer base.

The History of Breyers

Breyers began as a small, family-run business when William A. Breyer handcrafted ice cream using high-quality ingredients, such as fresh cream, pure cane sugar, and natural fruits and nuts. His dedication to quality quickly garnered a loyal following, leading to the opening of the first Breyers retail store in 1882. By 1926, Breyers had merged with the National Dairy Products Corporation, which later evolved into Kraftco Corporation.

Under Kraft’s management, Breyers emphasized its commitment to natural ingredients with the introduction of the Breyers Pledge in 1966. This pledge underscored the brand's dedication to sourcing ingredients responsibly and naturally. In 1993, Unilever acquired Breyers as part of Kraft’s frozen desserts portfolio, ushering in a new era of growth. Under Unilever, Breyers diversified its product lines, offering low-fat, non-dairy, and lactose-free options to adapt to changing consumer preferences while staying true to its heritage of quality.

Breyers Logo Evolution

The Breyers logo has undergone several transformations, each reflecting the brand’s evolution while preserving its core identity.

1915–2009

The original logo featured the “Breyers” name in a bold, flowing red script set against a jagged-edged green leaf. This design evoked a connection to nature and emphasized the brand’s focus on genuine, high-quality ingredients. The combination of the vibrant red typography and verdant green backdrop created a sense of freshness and authenticity, aligning with Breyers’ premium image.

2009–2013

In 2009, Breyers introduced a modernized logo, shifting its emphasis to the brand name while downplaying the iconic leaf. The updated design repositioned the leaf motif to a subtler role, placing it in the background. This redesign signaled a balance between honoring the brand’s heritage and adopting a sleeker, contemporary aesthetic. It reflected Breyers’ ability to adapt to changing times while staying rooted in its traditions.

2013–Present

The current logo reintroduces the green leaf as a prominent feature, nestled above the cursive “Breyers” lettering. The leaf, detailed with lifelike dewdrops, reinforces the brand’s natural image and dedication to purity. The elegant cursive font exudes tradition and craftsmanship, creating a sense of nostalgia while maintaining a modern appeal. The design encapsulates the essence of Breyers: a blend of timeless tradition and forward-thinking innovation.

Design Elements

Font

The flowing cursive font used in Breyers’ logo adds an air of sophistication and heritage, symbolizing the brand’s longstanding legacy in the ice cream market.

Colors

The vibrant green leaf, paired with the dark, natural tones of the text, highlights freshness and authenticity. This color scheme reinforces Breyers’ commitment to using premium ingredients and crafting high-quality products.

A Legacy of Quality

Breyers’ journey from a small Philadelphia operation to a household name reflects its unwavering dedication to quality and innovation. Whether through its iconic leaf emblem or its ever-expanding range of flavors, Breyers continues to honor the vision of its founder, crafting delightful ice creams that remain staples in American freezers.