The Boston Bruins logo is one of the most iconic in the NHL, showcasing a perfect blend of historical symbolism, strong design, and modern sensibility. From its early depiction of a bear to the enduring spoked “B” emblem, the logo reflects the team's evolution while maintaining its core identity.

Logo Evolution and History

1924–1926: The Original Bear Logo

• Design: A brown bear standing on a yellow banner with “Bruins” in bold capital letters and “Boston” arched above.
• Color Scheme: Light brown and yellow with a brown background.
• Significance: Represented strength and tied to the team’s namesake, a term for a bear.

1926–1932: Simplified Bear Logo

• Changes: A cleaner design with the bear in brown, outlined in yellow, placed on a white background.
• Typography: “Boston Bruins” appeared in bold serif and sans-serif fonts for contrast.

1932–1934: Introduction of the Letter “B”

• Design Shift: A bold geometric letter “B” replaced the bear.
• Color Palette: Retained brown and yellow tones, symbolizing the original owner’s grocery store colors.

1934–1948: Transition to Black and Yellow

• New Palette: Brown was replaced with black for a sharper, more professional look.
• Typography: The “B” became wider and shorter, creating a robust and confident appearance.

1948–1949: The First Spoked “B” Logo

• Introduction of the Wheel: The “B” was placed within a circular spoked wheel, symbolizing Boston’s nickname, the “Hub of the Universe.”
• Typography: A handwritten yellow “B” was outlined in black, flanked by the numbers “24” and “49.”

1949–1995: Strengthened Spoked “B”

• Redesign: The “B” adopted a square form with a yellow outline, and the wheel’s design became bolder.
• Alternate Logos: Variants featured different combinations of black and yellow, showcasing flexibility in branding.

1995–2007: Merged Design Elements

• Innovation: The yellow outline of the “B” seamlessly connected with the wheel’s spokes, modernizing the logo.

2007–2023: Refined Geometric Design

• Enhanced Details: The “B” featured sharper contours and geometric serifs, exuding strength and precision.
• Color Scheme: Maintained the classic black and yellow combination with a double outline for emphasis.

2023–Present: The Modern Spoked “B”

• Design Features: A bold black “B” with a geometric font is encased in a vibrant yellow spoked wheel.
• Symbolism: The spoked wheel reflects Boston’s historical importance as a transportation hub, while the contrasting black and yellow palette emphasizes power and energy.
• Versatility: Clean, simple design works seamlessly across jerseys, merchandise, and promotional materials.

Typography and Font

The font used in the Boston Bruins wordmark is the NHL Bruins typeface by Jayde Garrow. It mirrors the blocky, geometric characteristics of the “B,” reinforcing the logo’s bold and assertive identity.

Color Palette

The Bruins have consistently used black and yellow, with occasional early iterations in brown and yellow.

• Gold (PMS 1235 C): A vibrant yellow symbolizing energy and excitement.
  • HEX: #FFB81C
  • RGB: (252, 181, 20)
  • CMYK: (0, 31, 98, 0)
• Black (PMS BLACK 6 C): Represents authority and professionalism.
  • HEX: #000000
  • RGB: (17, 17, 17)
  • CMYK: (0, 0, 0, 100)

Legacy of the Boston Bruins Logo

The Boston Bruins logo stands as a testament to the team’s storied history and dedication to excellence. From its early bear-inspired designs to the current spoked “B,” it encapsulates the spirit of Boston, its hockey legacy, and its unwavering connection to the city’s heritage. The timeless black and yellow colors and iconic wheel design ensure the Bruins logo remains one of the most recognizable in sports.