Black Velvet is a distinguished Canadian whisky, celebrated for its velvety smoothness and rich flavor. Founded in 1951 by Gilbey’s, a prominent name in the spirits industry, it quickly rose to prominence as a premium whisky brand. Today, owned by Heaven Hill Brands, Black Velvet continues to be produced in Alberta, Canada, leveraging the region’s high-quality grains and pristine water sources to craft its signature beverage.

A Legacy of Excellence

The name Black Velvet was inspired by the whisky’s velvety texture and luxurious character. Since its inception, the brand has earned numerous awards and accolades, securing its reputation as one of the finest Canadian whiskies. Its global appeal is driven by its unique blend and smooth finish, making it a staple among whisky enthusiasts.

Meaning and Symbolism

The Black Velvet logo is a masterful representation of heritage and craftsmanship. Its design elements include:

A detailed coat of arms: Featuring twin rampant lions flanking a shield with intricate geometric patterns, this emblem symbolizes strength, tradition, and prestige.

A crown atop the shield: Representing authority and the premium quality associated with the brand.

Bold serif typography: The brand name, "BLACK VELVET," is rendered in an elegant and commanding serif font, emphasizing stability, trustworthiness, and legacy.

The black and gold color palette of the logo enhances its luxurious appeal, resonating with the whisky’s refined image.

Craftsmanship and Production

Produced in Alberta, Black Velvet benefits from:

High-quality grains and natural water, integral to its smooth, rich flavor.

A meticulous blending process that ensures consistency and excellence in every bottle.

Black Velvet Today

As part of the Heaven Hill Brands portfolio since 2019, Black Velvet continues to uphold its legacy of quality and innovation. It remains a testament to Canadian whisky craftsmanship, offering a timeless experience for those who appreciate refined spirits.