Bing, the search engine from Microsoft, has undergone several logo redesigns since its inception. Originally launched in 1998 as MSN Search, it gradually evolved to become Bing in 2009, and its visual identity has since been refined to align with Microsoft’s corporate image.

1998 - 2000: MSN Search Logo

The original logo of MSN Search featured a red and white emblem with lowercase "MSN" inscribed within a horizontally-stretched oval, accompanied by a smaller "Microsoft" in title case. Beneath, the word “Search” appeared in black. This logo emphasized Microsoft's branding alongside the search function.

2000 - 2001: MSN Search with Butterfly

In 2000, MSN Search’s logo included blue lowercase "MSN" letters with a butterfly at the corner, colored like the Windows logo. The word “Search” also appeared in blue, set in the Windows font, symbolizing the connection between MSN and the broader Microsoft ecosystem.

2001 - 2006: Refined MSN Search

This version softened the blue shade of the "MSN" letters and made the text smaller, giving the logo a more delicate and modern feel. The overall design remained mostly unchanged, but the finer adjustments helped present MSN Search as more sophisticated.

2006 - 2007: Microsoft Live Search

In 2006, Microsoft Live Search emerged with a logo incorporating the Windows emblem within a grey circle. The wordmark appeared in black, sans-serif text. The focus shifted towards the Live Search brand, though it was short-lived.

2007 - 2009: MSN Search Redesign

In 2007, MSN Search received a cleaner design. The grey circle was removed, and the Windows emblem was enlarged. The "Microsoft" text was dropped, and the Windows font was adopted for a more modern look.

2009 - 2013: Bing Logo Launch

With the launch of Bing in 2009, the logo was completely revamped. The lowercase wordmark featured a bright blue color with a yellow dot above the “I”. This friendly, rounded design was simple yet memorable, giving the search engine a fresh, approachable feel.

2013 - 2016: Boomerang and Stylized "B"

In 2013, Bing unveiled a logo with a yellow color and a flying boomerang icon to the left. Although this concept was never fully adopted, a similar yellow version emerged later in 2013 with a more refined "b" symbol, aligning with Microsoft’s growing brand identity.

2016 - 2020: Green and Professionalism

In 2016, Bing’s logo underwent a major overhaul. The yellow color was replaced with a more professional green tone, and the first letter of the wordmark, "B", was capitalized. The design was refined to reflect reliability and professionalism, with the sharp triangle removed from the emblem. This logo was part of a broader effort to position Bing as a serious, trusted search engine.

2020: New Color Palette

In 2020, another revision was made to the Bing logo. This version featured a light gray and white gradient, along with a three-dimensional "B" emblem. However, this redesign was never officially used.

2020 - Today: The Current Bing Logo

The most recent Bing logo, in use today, follows Microsoft’s corporate style. The logo includes a four-colored square (red, green, blue, yellow) as an icon, reflecting the cohesive Microsoft brand. The wordmark now reads “Microsoft Bing”, further reinforcing the search engine’s affiliation with its parent company.

Font and Emblem

• Font: The current Bing logo uses Segoe, Microsoft’s corporate typeface, tying it visually to the broader Microsoft family. The "i" and "n" closely resemble the Windows logo, while the stylized "b" incorporates a design similar to the "t" in the Microsoft logo.
• Emblem: The current emblem consists of a stylized "b" to the left of the logotype. It has been elongated, and the previous white cutout has been removed, giving the logo a sleek and modern appearance.

Color Evolution

Bing’s color palette has evolved from the blue and yellow scheme in 2009 to the green and yellow in 2013, and finally to the teal letters in 2016, reinforcing the brand’s growth and confidence. Today, the logo is aligned with Microsoft’s corporate branding, with the iconic colored square and a straightforward gray wordmark.

Bing’s visual identity reflects its journey from a consumer-facing search engine to an integral part of Microsoft’s suite of services, establishing itself as a reliable and professional search platform.