The Atlanta Braves, one of Major League Baseball's most storied teams, traces its roots to 1871 as the Boston Red Stockings. Renamed and relocated multiple times, the franchise moved to Atlanta in 1966, succeeding the Milwaukee Braves. Over time, the team has developed a distinct visual identity while preserving historical elements.

Meaning and Evolution of the Atlanta Braves Logo

The Atlanta Braves logo encapsulates over a century of history, reflecting the club's evolution through more than 20 redesigns. Each iteration symbolizes key milestones and rebranding efforts that have shaped the team’s legacy.

Early Beginnings: The Boston Era

1900: The Gothic "B"
When the franchise was known as the Boston Beaneaters, its logo featured a gothic-style "B" in red. The elongated, curved tail of the letter added flair to an otherwise traditional symbol.

1901–1906: Simple “Boston” Lettering
In 1901, the logo transitioned to an arched, sans-serif "Boston" inscription in a deeper red, reflecting professionalism and confidence.

1907–1910: Renamed Boston Doves and Rustlers
The team experimented with various gothic and wishbone-style "B" designs, adjusting line thickness, angles, and playful flourishes. Color schemes remained red and white, adding a classic yet bold aesthetic.

1912–1915: First Native American Profile
With the transition to the Boston Braves name, the logo debuted a Native American profile in red and white. This design, featuring an ornate feathered headdress, began the franchise's long association with indigenous imagery.

The Braves' Visual Identity in Milwaukee (1953–1965)

1957: Introduction of the Iroquois Portrait
A defining image of the Braves emerged—a laughing Iroquois man with a golden earring and a yellow-and-black feather. This powerful and energetic emblem remained central until the move to Atlanta.

Atlanta Era: 1966 to Present

1966–1971: Relocation and Refined Design
Upon moving to Atlanta, the Braves introduced a more polished version of the Iroquois portrait, with a warmer brown skin tone and updated feather colors. The logo added "Atlanta" in a modern sans-serif font above "Braves" in cursive red script.

1972–1989: Modernization
The logo underwent several refinements, including a white-and-red rendition of the Iroquois portrait on a blue background. The script font for "Braves" was enhanced with smoother, more elegant lines.

1990–Present: Simplification
In 1990, the Braves retired the Iroquois portrait, focusing solely on the wordmark "Braves" in red script. The typeface, inspired by earlier versions, combines smooth curves with bold strokes. Complementary logos, such as a stylized red "A" and circular badges featuring crossed tomahawks, add versatility to the team's branding.

Symbolism and Font

The script "Braves" logo features custom, handwritten-like lettering, with a distinctive loop in the "e." This style reflects the team’s heritage while projecting dynamism and grace.

Team Colors

The Atlanta Braves use a vibrant palette of scarlet red, navy blue, and white, complemented by gold in some variations. These colors symbolize passion, authority, and tradition.

• Scarlet Red
  • HEX: #CE1141
  • RGB: (206, 17, 65)
  • CMYK: (0, 100, 65, 15)
• Navy Blue
  • HEX: #13274F
  • RGB: (19, 39, 79)
  • CMYK: (100, 76, 12, 70)
• Gold
  • HEX: #EAAA00
  • RGB: (234, 170, 0)
  • CMYK: (0, 24, 91, 18)
• White
  • HEX: #FFFFFF
  • RGB: (255, 255, 255)
  • CMYK: (0, 0, 0, 0)

The Atlanta Braves logo and brand identity embody a rich history while remaining timelessly relevant, symbolizing resilience and pride for fans across generations.