AllSaints is a renowned British fashion brand celebrated for its edgy yet refined aesthetic. Founded in the mid-1990s, the brand has carved a niche for itself in the world of casual wear and accessories, offering high-quality, stylish designs at an affordable price point.

Origins and Evolution

AllSaints was established in 1994 by designers Stuart Trevor and Kate Bolongaro. The brand takes its name from All Saints Road in Notting Hill, London—a street known for its vibrant, musically inclined culture in the 1960s. This rock-and-roll essence became a defining feature of AllSaints' identity, influencing its bold and rebellious designs.

Initially focused on men’s fashion, AllSaints debuted its first boutique in 1997, coinciding with All Saints' Day on November 1. Recognizing the appeal of their signature style to women, the brand launched its first women’s collection in 1998. Today, AllSaints produces a full range of clothing, accessories, bags, and footwear for both men and women, with stores across all continents.

What Makes AllSaints Stand Out?

AllSaints is lauded for its ability to blend rock-inspired edginess with timeless elegance. The brand’s collections often incorporate high-quality materials and bold designs, offering accessible luxury to its customers. This combination of style, quality, and affordability has contributed to its global popularity.

Visual Identity

AllSaints' visual identity reflects the brand's duality of classic sophistication and rebellious charm.

• Wordmark: The AllSaints logo features an elegant uppercase serif typeface, reminiscent of Times Ten Roman. The letters are clean and evenly spaced, conveying simplicity and timelessness.
• Ram Skull Emblem: The iconic ram skull logo adds a bold, distinctive edge to the brand’s identity. Its unique, half-erased design contrasts sharply with the clarity of most fashion logos, embodying AllSaints’ unconventional spirit.
• Religious Iconography: Additional elements of religious and gothic symbolism occasionally appear in the brand’s visuals, reinforcing its moody and alternative aesthetic.

AllSaints Today

From its roots as a men’s fashion label, AllSaints has grown into a global powerhouse. Its boutiques are now a staple in major cities worldwide, offering collections that seamlessly combine modern sophistication with a rebellious edge. Whether through its understated wordmark or the iconic ram skull logo, AllSaints continues to resonate with fashion-forward consumers who value individuality and quality.