Marketing is a four year undergraduate course that teaches the nitty-gritty of trading, marketing researching, analysis of consumer behaviours, advertising, public relations, and transportation. Marketing helps students gain useful theoretical knowledge and practical skills needed to thrive in various aspects of marketing. 

Marketing is a social science field, aspiring students should have a good foundation in Economics. 

Job opportunities in Marketing 

Lucrative job opportunities for graduates of marketing are:

1. Marketing Executive: developes and implements marketing strategies, managing marketing campaigns, and accessing their impart.
2. Digital Marketing Specialist: deals with digital marketing channels such as social media, email marketing, and search engine optimization (SEO) to promote brand, products or service publicity.
3. Social Media Manager: Manages social media platforms, creates engaging content, and engages with followers to build brand awareness and drive traffic.
4. Content Writer: Creates quality content for various marketing channels, including blog posts, articles, and social media posts.
5. Marketing Researcher: Conducts market research to identify trends, analyze consumer behavior, and provide insights to inform marketing strategies
6. Sales Representative: Responsible for selling products or services to customers, often with a focus on specific industries or geographic regions.
7. Business Development Manager: Identifies new business opportunities, builds relationships with clients, and develops strategies to drive growth.
8. Account Manager: Manages existing customer relationships, identifies new sales opportunities, and ensures customer satisfaction
9. Public Relations Officer: Develops and implements public relations strategies to maintain a positive image for the organization.
10. Communications Specialist: Creates and disseminates internal and external communications, including press releases, newsletters, and social media posts

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