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The Los Angeles Clippers, a professional basketball team in the NBA, has a rich history that spans multiple cities and name changes. Originally founded as the Buffalo Braves in 1970, the team relocated to San Diego in 1978, where it was renamed the San Diego Clippers. The Clippers then moved to Los Angeles in 1984, where they became the Los Angeles Clippers and have remained since.
Meaning and History
The Clippers' visual identity has evolved over time, reflecting the team's various relocations and rebrandings. While the depiction of a basketball has remained central to the logo in most cases, there have been significant changes to the design to align with the team's shifting identity and geographic locations.
Los Angeles Clippers Logo History
1970 – 1971
The team's first logo, introduced in 1970, represented the Buffalo Braves era, with the logo featuring the letter "B" stylized with a red and white feather as a nod to Native American culture.
1971 – 1978
In 1971, the logo was redesigned with a more contemporary style, using a blue, white, and red color palette. The "B" featured a bold feather design, representing a mix of modernity and cultural tribute. This logo was used for seven years until the team moved to San Diego.
1978 – 1982
When the team became the San Diego Clippers, the logo underwent a complete overhaul. It featured three overlapping triangular sails on a blue circle, with a red sun rising from them. The words “San Diego” and “Clippers” appeared in smaller and larger letters, respectively.
1982 – 1984
This version had a sporty, basketball-oriented design. The logo displayed a red and white contoured basketball with blue horizontal stripes radiating from the ball to represent movement and energy.
1984 – 2010
After relocating to Los Angeles, the team rebranded with a new logo featuring a red and white basketball, with the word "Clippers" in a bold sans-serif font. The only change in this version was the removal of two horizontal stripes from the right side of the basketball.
2010 – 2015
In 2010, the logo's color scheme became darker with deeper shades of blue and red. The font was refined to appear stronger and more professional, using italicized letters for added dynamism.
2015 – 2024
The 2015 redesign introduced a modern, stylized basketball outline in black, with a “CLA” monogram in the center. The word "Clippers" appeared below the monogram in bold, rounded sans-serif letters, framed by red and blue horizontal lines.
2024 – Today
The most recent logo, introduced in 2024, features a circular crest with a maritime steering wheel at the center, symbolizing the team’s direction and leadership. Surrounding the wheel are two curved basketball lines, emphasizing the sport. The team’s name, "Los Angeles Clippers," is displayed around the crest, separated by stars, with the color scheme of red, white, and blue remaining consistent.
Font and Colors
The font used in the Clippers' logos has evolved over time. The original wordmarks closely resembled Baskerville Old Serial Heavy, while the current logo features a custom sans-serif typeface. The team’s color palette has expanded over the years to include black and silver, in addition to the traditional red, white, and blue. Though silver is not often visible in the logo itself, it plays a role in the team’s overall branding.
- Red: PANTONE: 186, HEX: #C8102E
- Blue: PANTONE: 7687, HEX: #1D428A
- Silver: PANTONE: Cool Gray 5, HEX: #BEC0C2
- Black: HEX: #000000
This color combination symbolizes vigor, competitiveness, and American sports culture, underscoring the Clippers’ identity as a professional basketball team.
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