Grand Rapids Griffins: Logo Evolution and Team Legacy

The Grand Rapids Griffins, a professional American ice hockey team, was established in 1996 in Grand Rapids, Michigan. Initially competing in the International Hockey League (IHL), the team transitioned to the American Hockey League (AHL) in 2001, becoming the primary affiliate of the NHL’s Detroit Red Wings. Known for their commitment to excellence and player development, the Griffins have built a strong legacy in professional hockey.

Logo Evolution

1. 1996–2002:
   The inaugural logo featured a full-bodied griffin, a mythological creature with the body of a lion and the head and wings of an eagle. This design conveyed strength and ferocity, aligning with the team's competitive spirit. The creature stood tall with extended wings and menacing claws, while the team's full name appeared prominently below.
2. 2002–2015:
   During this period, the original design underwent subtle changes, primarily focusing on an updated color palette. These modifications brought a more modern and cohesive look to the logo while retaining the essence of the original design.
3. 2015–Present:
   Ahead of the 2015–16 season, the Griffins unveiled a completely redesigned logo. This iteration focused on the upper body of the griffin, omitting the lower half to emphasize its sharp talons and fierce gaze. The creature is framed by a bold "Griffins" wordmark in white, enhancing the design's visual impact.

Color Palette

The Grand Rapids Griffins’ logo incorporates a striking palette of gold, red, silver, black, and white. Gold and red dominate the design, symbolizing energy, pride, and success, while silver and black add depth and contrast.

Team Achievements

• Turner Cup Victory (1999–2000): The Griffins clinched their first major title during their tenure in the IHL, marking a pivotal moment in the team’s early history.
• Calder Cup Wins (2013, 2017): In the AHL, the Griffins further cemented their legacy by securing the Calder Cup twice, showcasing their competitive prowess and solidifying their reputation as a top-tier developmental team for the Detroit Red Wings.

Home Arena and Fan Base

The Griffins play their home games at Van Andel Arena, a premier sports and entertainment venue in Grand Rapids. With a passionate local fan base, the team has become a vital part of the city’s cultural and sports scene, fostering a deep connection with the community.

What is the Grand Rapids Griffins?

The Grand Rapids Griffins are an AHL ice hockey team affiliated with the NHL’s Detroit Red Wings. They play in Grand Rapids, Michigan, and have earned a reputation for excellence on the ice and player development, winning multiple championships and serving as a springboard for NHL talent.

With a rich history, iconic branding, and unwavering commitment to success, the Grand Rapids Griffins remain a cornerstone of professional ice hockey in Michigan.