Servpro is a renowned American company specializing in fire and water cleanup, as well as restoration services. Founded in 1967, the company has built a strong reputation for helping homeowners and businesses recover from damage caused by fires, floods, and other disasters. Servpro has expanded its reach through a successful franchise model, operating extensively across the United States and Canada.

What is Servpro?

Servpro is a leader in the restoration and cleanup industry, providing emergency services to homeowners and businesses affected by fire, water, and other forms of property damage. The company offers a wide range of services, from water damage mitigation and mold remediation to fire damage restoration and storm cleanup. Servpro’s network of franchises ensures fast and reliable service, helping customers restore their properties quickly and efficiently.

The Servpro Logo: A Simple and Meaningful Design

The Servpro logo perfectly reflects the company's mission and business focus. The design is simple yet highly effective, using bold imagery and a clear wordmark to convey the brand’s core values of trust, reliability, and comfort.

The logo features an emblem with a house-shaped roof in bright orange, symbolizing warmth and safety. This roof design represents the company’s commitment to helping people protect and restore their homes. Its simple geometric shape, without unnecessary details, makes the logo easy to recognize and instantly associated with home restoration services.

The Wordmark: Clean, Professional, and Trustworthy

The wordmark in the Servpro logo is set in all capital letters, executed in a clean sans-serif typeface. The typeface is condensed, giving the logo a modern, professional appearance. The wordmark’s white color is complemented by a light gray gradient, which adds depth and a three-dimensional effect to the design.

This combination of bold typography and a clean, uncluttered style reinforces Servpro’s image as a reliable and professional company, ready to tackle any restoration challenge with efficiency and care.

Symbolism: Representing Reliability and Comfort

The Servpro logo is traditionally designed but carries strong symbolic meaning. The orange roof represents a safe and secure home, while the clean, bold typography emphasizes professionalism. Together, these elements create a sense of trust and loyalty, essential qualities in the restoration business, where homeowners and businesses rely on the company to restore their properties after disasters.

A Logo That Reflects Servpro's Values

The Servpro logo is a perfect representation of the company’s mission to provide restoration and cleanup services with professionalism, trustworthiness, and a focus on customer care. Its simple yet powerful design, with the orange roof and clean wordmark, ensures that the brand is instantly recognizable and evokes a sense of security for those in need of restoration services.