Gymboree is a beloved American kidswear brand established in 1976, offering high-quality clothing and accessories for children up to 12 years old. Known for its vibrant designs and durable fabrics, Gymboree has long been a trusted name for families seeking fun, fashionable, and functional clothing for their little ones.

A Brief History

From its beginnings in 1976 to becoming a household name, Gymboree grew to operate over a thousand stores across the United States by 2017. Though its retail presence has evolved, Gymboree remains synonymous with cheerful, playful designs that reflect the joy of childhood.

Gymboree’s Visual Identity

Gymboree’s branding is a celebration of color, creativity, and fun, perfectly aligning with its focus on children’s fashion.

1. 1986–1988:
   The original logo featured a whimsical design with bold, slanted letters in a rainbow of colors, including blue, red, green, and orange. Each letter seemed to “dance” above the baseline, evoking a playful and carefree spirit.
2. 1988–2000:
   This version retained the vibrant color palette but added a more dynamic, circus-like aesthetic. The letters appeared to jump up and down, with vivid hues of red, yellow, orange, green, blue, and purple enhancing the design’s energetic vibe.
3. 2000–Today:
   The current logo adopts a more modern and refined style. It features bold, all-capital letters in a custom sans-serif typeface with rounded angles, emphasizing simplicity and clarity. The standout element is the letter “R,” with its distinctive curved right bar.

The Gymboree Emblem

The emblem adds depth to Gymboree’s visual identity. It consists of a divided rectangle with two squares:

• Left Square: A solid orange circle with “Play” written in white, framed by a thin orange border.
• Right Square: A white circle inside an orange square, featuring the word “Music” in orange.
  An orange ampersand, positioned within a smaller circle, connects the two squares, reinforcing the brand’s focus on creating joyful experiences for kids.

For the brand icon, a solid orange circle features the “Gymboree” wordmark in white, further simplifying the emblem for digital and compact use.

Colors and Typography

The consistent use of orange in Gymboree’s branding conveys warmth, energy, and happiness, all qualities that resonate with the brand’s young audience. The bold sans-serif font, reminiscent of Ardoise Std Compact Bold with custom modifications, ensures legibility while maintaining a friendly and approachable appearance.

What is Gymboree?

Gymboree is a premier brand of children’s clothing and accessories in the United States, celebrated for its bright, natural fabrics and designs that capture the spirit of childhood. With its playful yet polished visual identity, Gymboree continues to bring smiles to families by offering stylish and comfortable kidswear that stands the test of time.

The brand’s cheerful orange logo and thoughtfully crafted emblem are a reflection of its commitment to spreading joy, one outfit at a time.