Gold's Gym is a globally recognized fitness center chain, known for its diverse equipment, personalized training services, and comprehensive fitness programs. Founded in 1965, it has become a symbol of fitness culture, attracting casual gym-goers and professional athletes alike. In 2020, the brand filed for bankruptcy and was acquired by European fitness giant, RSG Group GmbH.

Meaning and History

The Gold’s Gym logo was introduced in 1973 by professional wrestler Ric Drasin. The story behind its creation is tied to a lunch between Drasin, bodybuilder Arnold Schwarzenegger, and Ken Waller, during which they discussed what the logo of their gym could be. Drasin sketched a bodybuilder on a napkin, and the design became iconic after it was printed on t-shirts that gained popularity.

Evolution of the Logo

1965 – 1990
The first logo depicted a robust bodybuilder in a deadlift position, with strong muscular definition. The words “GOLD’S GYM” were styled in bold, three-dimensional lettering with a metallic sheen, suggesting gold. The design also included the location “Venice, California” and the founding year “Since 1965,” grounding the logo in the gym’s history and geographical roots.

1990 – 2000
In this version, the bodybuilder was stylized and abstracted, showcasing defined muscles with bold lines. The figure still held the barbell but with a more minimalist approach, and the logo focused solely on the bodybuilder, reflecting Gold’s Gym’s dedication to bodybuilding and fitness.

2000 – Present
The logo evolved into a minimalist design with a black silhouette of a bodybuilder holding a barbell, encircled by the name "Gold’s Gym" inside a yellow circle. This version maintains the essence of strength and fitness while simplifying the visual.

Font and Colors

The font used for the brand name is in all caps, with pronounced serifs, giving it an elegant yet somewhat old-fashioned appearance. Yellow is the dominant color, evoking energy and recognition, while black provides contrast and adds weight to the design. This color combination is both bold and energetic, aligning with the gym’s strong brand identity.