Quiznos, founded in 1981 in Denver, Colorado, quickly became a major player in the fast-food industry, renowned for its toasted submarine sandwiches. Over the years, the brand has undergone several logo redesigns to keep up with its evolving image, but one consistent feature has been the distinctive "tail" on the letter "Q," which remains a signature element.

1981 – 1987: The First Logo

The original Quiznos logo was bold and distinctive, with the “Q,” “Z,” and “S” being the focal points. The tail of the Q was dramatically extended, reaching down to the S, creating a visually unified glyph. The letters were designed in a light green shade, giving the logo a fresh, vibrant appearance.

1987 – 2001: Refined Style

In the second iteration, the color became a lighter green, and the overall weight of the letters was reduced slightly. Though the "Q," "Z," and "S" remained the focal points with their extended ends, the shapes were subtly refined to create a more streamlined look.

1991 – 1998: New Elements and “Classic Subs”

In the early 1990s, the logo saw subtle alterations to the letter shapes. The name “Quizno’s” was rendered in dark green, and a “Classic Subs” tagline in red was added beneath the name, emphasizing the core product offering.

1994 – 1998: Roundel Logo

In 1994, Quiznos adopted a roundel design, with a large red "Q" forming the main shape. The name "Quizno's" was written in white across a dark green banner inside the "Q," with "Oven Baked" and “Classic Subs” inscribed on the red ring, highlighting the brand's key features.

1998 – 2002: Asymmetrical Design

From 1998 to 2002, the logo evolved into a square with rounded corners, split into two asymmetric fields. The top field featured “Quizno's” in dark green, while the red bottom field displayed “Subs”. A stylized sub icon and the tagline “Oven Baked Classics” completed the design.

2002 – 2006: Streamlined "Q" and "Subs"

By 2002, Quiznos reintroduced a design that closely resembles the current logo, with a large red "Q" and a smaller tagline “Sub”. The colors were warm and inviting, emphasizing the brand’s toasted subs.

2006 – 2021: Simplified Name

From 2006 onward, the word “Sub” was dropped from the logo, and the colors were slightly adjusted. This change helped simplify the visual identity, focusing on the iconic "Q" and reinforcing the Quiznos brand.

2021 – Present: Modern and Bold

The current Quiznos logo, introduced in 2021, is clean and modern. The company name is rendered in a bold, sans-serif typeface in a vibrant lime green, symbolizing freshness and energy. The tail of the “Q” is uniquely curved underneath the letters, maintaining brand recognition while adding a contemporary touch. The lack of spacing between letters gives the logo a cohesive, streamlined feel.

Font and Color

The typeface used for the Quiznos logotype is a modern, serif font with rounded elements and geometric, sharp serifs. This font was created specifically for the brand but is similar to fonts like FS Lola Extra Bold and Kobenhavn C Black. The green and red color palette reflects the brand's progressiveness, passion, and success, creating a striking visual identity that stands out in the competitive fast-food industry.

The evolution of the Quiznos logo mirrors the brand's growth and commitment to freshness and innovation. Each iteration reflects a balance between maintaining recognizable elements (such as the distinctive "Q") while adapting to modern design trends.