Walgreens has evolved from a small corner  drugstore into the second-largest pharmacy chain in the United States. With over 9,000 locations across all 50 states and expansion plans into Europe, the company continues to provide essential medical products, prescriptions, and a variety of consumer goods.

Brand Overview

Founded in 1901, Walgreens specializes in pharmaceuticals, personal care items, vision correction products, and general consumer goods. It is recognized for its innovative approaches to retail pharmacy and a strong commitment to customer health and wellness.

Logo Evolution and History

Walgreens’ visual identity has transformed significantly over the years, adapting to changing trends while maintaining its core elements. Its iconic script wordmark and bold use of red reflect the brand's dynamic presence and legacy.

1921 – 1929

The original logo featured an elegant serif wordmark with “Walgreen Co.” in uppercase letters. Beneath it, a ribbon read “Drugs with a Reputation.” This design emphasized quality and reliability.

1929 – 1931

A shift to a cursive typeface marked the transition to a more modern and personal style. The lower tagline was retained but became bolder for added emphasis.

1931 – 1938

The wordmark alternated between "Walgreen’s" and "Walgreen" in this era, reflecting both the possessive form and a more simplified identity. A blood-red wordmark with a coiled snake and cup symbol—representing medicine—was also introduced.

1948 – 1960

The logo adopted a right-slanted cursive typeface, with "Drug Stores" in bold sans-serif text beneath. This version emphasized Walgreens’ role as a trusted pharmacy destination.

1960 – 1981

A darker cursive logo became the primary emblem, maintaining its slanted script style. This version reflected consistency and professionalism.

1981 – 1991

A family depiction was briefly added to highlight Walgreens’ role as a community-oriented retailer.

1992 – 2005

A red cursive wordmark was introduced alongside a mortar and pestle icon, symbolizing the company’s pharmaceutical expertise. The mortar later became red and was positioned prominently above the text.

2005 – 2020

The logo streamlined the cursive script, dropping the mortar and pestle. The clean and bold design signified the company’s modernization and broader consumer focus.

2020 – Today

The current logo retains the cursive wordmark but features a slightly lighter red hue. This subtle adjustment reflects the brand's evolution while honoring its long-standing identity.

Font and Color Palette

The Walgreens logo uses a custom script font, resembling handwritten text, to convey warmth and approachability. Its signature red symbolizes energy, trust, and passion, complemented by white accents that reflect clarity and professionalism.

Legacy and Recognition

As one of America’s most trusted pharmacy brands, Walgreens has maintained a consistent visual identity while evolving with the times. The iconic “Flying W” script, paired with its vibrant red color scheme, continues to represent a century-long commitment to health, wellness, and customer satisfaction.