The Bauer logo, while minimalist in design, carries a strong connection to the company's history and industry focus. Bauer Hockey, founded in 1927, is renowned for its ice hockey equipment, especially its hockey skates and sticks.

Meaning and History

Originally named Bauer Skate Company, the company specialized in hockey skates, which were its primary product until the 1990s when it expanded its product range after acquiring the hockey assets of Cooper Canada Ltd. Over the years, Bauer made significant strides in the industry, notably launching the VAPOR XXX one-piece stick in 2005, which became highly popular. From 2005 to 2008, Bauer was owned by Nike, during which time it was known as Nike Bauer.

Bauer Logo

The Bauer logo consists of the brand name "Bauer" written in a clean, italicized sans-serif font. The italicized letters convey a sense of motion and speed, reflecting the fast-paced nature of ice hockey. Additionally, the letters themselves subtly incorporate the shape of a hockey stick, linking the logo directly to the company's primary products.

Symbol

In addition to the wordmark, Bauer also uses a pictorial emblem that features two crisscrossed hockey sticks inside a blue box with a gradient effect. This simple yet effective symbol reinforces the company’s identity as a maker of high-quality hockey equipment, particularly the hockey stick, a central product in their lineup. The use of blue and white adds dimension and visibility to the design.