Oral-B, one of the most recognized brands in oral care, has evolved its logo multiple times since its inception in 1949. Each transformation reflects the brand’s growth and changing aesthetic preferences while maintaining its identity as a trusted provider of dental care products.

Logo Evolution

The Oral-B logo has undergone five key transformations, shifting from intricate and descriptive designs to modern, minimalist aesthetics. Despite these changes, the essential structure—a combination of the brand name within an oval frame—remains consistent.

1950 – 1965

The original logo featured a violet oval background with the brand name written in a handwritten-style script. Below, the word “Toothbrush” was included in widely spaced, sans-serif letters. This design emphasized the personal, handcrafted origins of the brand and its focus on dental care.

1965 – 1980

The redesign lightened the logo's aesthetic, using a bright blue oval and replacing the script font with a simpler, thinner typeface. The cleaner lines and reduced visual weight gave the logo a more contemporary and professional feel.

1980 – 2008

The brand embraced a bolder and more modern look by italicizing the wordmark and darkening the blue shade of the oval. The new logo emphasized strength and reliability, qualities that Oral-B had become known for over the decades.

2008 – 2020

A 3D effect was introduced, adding depth and dimension to the logo. The brighter tones and beveled edges conveyed a sense of modernity and dynamism, aligning with the advancements in the brand’s product offerings.

2020 – Present

The latest redesign removed the 3D effect, opting for a flat, gradient-filled blue oval. This design follows contemporary trends of minimalism while deepening the color palette to evoke trust and sophistication. The smooth gradient adds a touch of modern elegance without complicating the overall look.

Font and Design Details

The Oral-B logo features a bold, italicized sans-serif font. A unique characteristic is the merging of the lowercase "R" and "A" at their upper points, symbolizing unity and continuity. The typeface closely resembles Europa Grotesk Nr 2 SH Ultra Bold Italic.

Color Palette

The consistent use of white and blue in the logo reinforces the brand’s focus on dental health. White symbolizes cleanliness and purity, while blue conveys trust, professionalism, and freshness. The shift from flat colors to gradients in recent iterations adds depth and modern appeal without straying from these core values.

A Timeless Identity

Oral-B's logo evolution reflects its journey from a small, dentist-founded brand to a global leader in oral care. Each update enhances the brand’s professional image while staying true to its core mission: promoting dental health and offering reliable, innovative solutions.