Myntra, one of India’s most prominent e-commerce platforms, was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Since its acquisition by Flipkart in 2014, the company has continued to thrive, carving out a niche as a leading online fashion retailer in India.

Origin and Growth

Myntra began as an online platform specializing in fashion and lifestyle products. Its success has been marked by accolades such as the "Fashion Store of the Year 2013" award from Franchise India. Myntra’s reach expanded significantly after Flipkart acquired it, and in 2018, Walmart further boosted its operations by purchasing a 77% stake in Flipkart, creating a strong competitor to Amazon in the Indian e-commerce market. Myntra serves not only India but also a global audience, with its website offering English support and international delivery services.

The Myntra Logo Evolution

2007–2011

The first Myntra logo was a vibrant yet amateurish design, aiming to highlight the diversity of the platform's offerings. It featured a bright green background with six white symbols—a bag, sweatshirt, cap, t-shirt, cup, and puzzle—arranged in a horizontal line. Each symbol was paired with one letter from the word "Myntra" written in dark orange. Although playful, this design lacked the sophistication that came with later versions.

2011–2015

In 2011, Myntra unveiled a more polished and modern logo. The brand name was written in stylized, semi-transparent letters in shades ranging from pink to orange. The overlapping elements created a sense of vibrancy and energy, reflecting the platform's dynamic nature. The addition of a small ".com" in black serif font emphasized its digital presence.

2015–2021

The 2015 redesign further refined the logo. It centered on a bold, stylized “M,” crafted from four curved elements in orange and pink. This emblem was placed to the left of a black wordmark written in a simple sans-serif typeface. The design struck a balance between modern aesthetics and brand identity, making the "M" a recognizable icon on its own.

2021–Present

The most recent update in 2021 strengthened the logo’s design while maintaining its core elements. The overlapping areas of the “M” were removed, and the colors were intensified for a more striking appearance. Darker outlines were added to the top peaks of the “M,” giving it depth and stability. The wordmark remained unchanged, retaining the clean sans-serif font from the previous iteration.

Design Elements

Font

The logotype uses a bold, geometric sans-serif typeface that exudes confidence and professionalism. Fonts such as News Gothic BT Std Bold and Texicali Bold closely resemble the style used in Myntra's logo.

Colors

The logo's orange and pink palette symbolizes energy, creativity, and love, aligning with Myntra’s vibrant and youthful brand identity. The black wordmark adds a layer of professionalism and trustworthiness, creating a balanced visual impression.

Myntra’s visual evolution mirrors its growth as a brand, moving from a playful startup to a dominant force in the e-commerce and fashion space. The logo, with its bold design and lively colors, encapsulates Myntra’s mission to bring style, energy, and reliability to customers worldwide.