Hurley, founded by passionate surfer Bob Hurley in 1979, began as a surfboard manufacturer in Huntington Beach, California, and grew to encompass surf-inspired apparel, reflecting the vibrant, dynamic lifestyle of its customers. The brand's evolution includes its acquisition by Nike in 2002, marking a period of significant growth and innovation. Despite the acquisition, Bob Hurley continued to lead the company until 2015, maintaining Hurley's status as a leading brand in the surf industry.

Symbol and Emblem
The Hurley logo is known for its distinct representation of the surf culture. It comes in two versions: one with the iconic “two surfboards” symbol alongside the brand’s name and the other with just the surfboard symbol for a more minimalistic look. The emblem’s centerpiece is a stylized letter "H" formed from two parentheses, which visually represent surfboards, solidifying Hurley’s identity in the surf community. This clever design has become instantly recognizable, even in the absence of the full brand name.

Font
The Hurley logo features a custom typeface, designed to blend curves with sharp angles. This bespoke font is unique to Hurley, distinguishing it from similar fonts like Futura Futuris Bold, Century Gothic, and Avant Garde Demi. The font is modern, versatile, and crafted to complement the overall aesthetic of the brand.

Color
The Hurley logo typically uses a white and black color scheme, offering high visibility and impact. The simplicity of this color combination allows for adaptability across various mediums. In some instances, the logo is presented with a black logotype on a white background, maintaining its contemporary and versatile design. This minimalistic color palette ensures the logo's timeless appeal.