Continental Airlines Logo: Evolution of a Legacy

Continental Airlines, once one of America’s top five air carriers, underwent several logo transformations throughout its history. Each redesign reflected the brand's intent to modernize, embrace patriotism, or distance itself from past challenges. Though the airline ceased operations in 2012 after merging with United Airlines, its iconic logos continue to be a hallmark of aviation history.

The Origins and Legacy of Continental Airlines

Founded in 1934 as Varney Speed Lines, the airline initially focused on connecting major cities across neighboring states. By 1937, the company was renamed Continental Airlines and relocated its headquarters to Denver Airport. Over the decades, it expanded globally, operating over 3,000 flights daily and joining alliances like SkyTeam and Star Alliance.

In 2010, Continental Airlines merged with United Airlines, and by 2012, the brand officially ceased operations. Despite its dissolution, Continental Airlines remains a symbol of innovation and resilience in aviation history.

A Journey Through the Continental Airlines Logos

1934: The Varney Speed Lines Era

The airline’s first logo, as Varney Speed Lines, was a red circular emblem featuring a white aircraft silhouette. Surrounding the plane, the text “Varney Speed Lines” and “Fastest Airline in the World” highlighted its ambition and vision.

1937: Patriotism Takes Flight

With its rebranding to Continental Airlines, the logo adopted elements inspired by U.S. national symbols. A prominent eagle, symbolizing aviation and patriotism, took center stage within a circular frame. The use of red, white, and blue echoed the colors of the American flag.

1960: Golden Elegance

The logo evolved to include a golden ellipse, representing the globe, with a smaller eagle inside. The word “Continental” became the focal point, appearing prominently above the ellipse and again, paired with "Airlines," inside the symbol.

1967-1968: The Jet Stream Era

Designed by the legendary Saul Bass, this emblem was nicknamed the "Jet Stream Logo." It featured five white curves within a red circle, creating a sense of motion and subtly hinting at the airline's dynamic spirit.

1991: The Iconic Blue Globe

The most recognized Continental Airlines logo was introduced in 1991. Designed by Lippincott, it featured a detailed blue globe with longitudes and latitudes, set within a blue square. The serif typography, featuring “Continental Airlines,” complemented the emblem. This redesign aimed to distance the brand from its past struggles, such as bankruptcies and strikes, signaling a new era of reliability and excellence.

Font and Color Palette

The Continental Airlines logo employed a bold serif font resembling Goudy National Bold or the Mandrel font family. The typeface reflected sophistication and stability, aligning with the airline’s values.

The color scheme featured a soothing blue paired with white, symbolizing trust, comfort, and transparency. This palette conveyed the airline's commitment to professionalism and customer satisfaction, making it a timeless representation of reliability.