Cigna is a leading healthcare organization, founded in 1792 in the United States. It specializes in providing medical insurance services and operates globally, positioning itself as one of the nation's top health insurance providers. Over the years, Cigna has built a reputation for offering a wide range of insurance products, serving millions of people across different age groups.

Cigna Logo Evolution

Cigna's logo has undergone several transformations throughout its history, with each redesign reflecting the company's evolving identity and values.

1982 – 1993: The First Identity

The initial Cigna logo, introduced in 1982, was a simple, monochrome wordmark. The bold, uppercase lettering was placed on a black rectangular background, with a thin white line underneath. The clean, modern sans-serif typeface conveyed professionalism, with the tightly spaced letters creating a sense of unity and strength.

1993 – 2011: A More Refined Look

In 1993, Cigna's logo underwent a significant redesign, shifting to a more refined and professional appearance. The new logo featured a light gray serif typeface with the letter “C” enlarged, making the name stand out. Above the logotype was a soft, bold emblem depicting a white Tree of Life on a calm blue square with rounded corners. This symbol represented the company’s core values of growth, life, and protection.

The updated logo also featured a monochrome version with a delicate, cursive tagline "A Business of Caring," emphasizing the company's commitment to compassion and care.

2011 – Present: Modern and Friendly

In 2011, Cigna’s logo received another update to create a more modern, friendly design. The Tree of Life was reimagined as an abstract structure resembling a person with arms raised, surrounded by green leaves. This representation symbolized growth, health, and vitality, while giving the logo a more human and approachable feel. The logotype was written in title case, with the letters in blue, adding to the logo's friendly and welcoming tone.

Font and Colors

The Cigna logo uses a custom-designed sans-serif typeface with rounded letterforms and dynamic angles, inspired by traditional fonts like Myriad Pro and Rolphie. The bright color palette consists of blue, green, and orange, all placed against a white background. The colors represent energy, growth, and success. Blue conveys reliability and trust, green signifies progress and innovation, and orange adds warmth and passion to the brand's image.

Cigna's logo, with its vibrant colors and evolving design, reflects the company’s commitment to providing reliable, progressive, and compassionate healthcare solutions to its customers.