The Wake Forest Demon Deacons logo is a distinctive symbol of the university's athletic identity, blending tradition with modernity.

Evolution of the Logo

The Wake Forest Demon Deacons' logo has undergone several transformations over the years, reflecting the university's evolving branding while maintaining its connection to the team’s storied history.

• 1968–1992: The original emblem featured a circular design showcasing the team’s mascot—a distinguished older man wearing a top hat—illustrated in a brown and black palette. The mascot was enclosed within a white circle bordered by a double black outline. A serif wordmark encircled the logo, separated by two eight-pointed black stars, creating a balanced and authoritative appearance.
• 1993–2006: A modernized version of the mascot took center stage. The design added more intensity to the character, emphasizing a sense of competitiveness. The mascot was placed to the right of the “Wake Forest” wordmark, rendered in an elegant serif typeface with enlarged initials. The same brown and black color palette carried over, maintaining a connection to the team’s heritage.
• 2007–2019: The logo took on a minimalist approach, transitioning to a monogram consisting of the letters “W” and “F.” The design was clean and straightforward, reflecting contemporary trends. The “W” sat slightly higher than the “F,” lending an asymmetrical but balanced aesthetic.
• 2019–Present: The current logo refines the monogram with a more cohesive and stylized look. The “W” and “F” are intertwined, with the vertical stroke of the “F” doubling as the left stroke of the “W.” Rendered in a bold serif typeface, the logo exudes tradition and sophistication. The color palette of rich beige with a deep black outline reinforces the sense of elegance and prestige, ensuring high visibility and adaptability across mediums.

Meaning and Identity

The Wake Forest Demon Deacons symbolize the university’s commitment to excellence in both academics and athletics. The monogram reflects unity, tradition, and the enduring strength of the program, while its bold, clear design ensures a timeless appeal.

Wake Forest Demon Deacons Colors

The team’s official colors highlight a blend of tradition and refinement:

• Wake Forest Gold: #9E7E38 (PMS 8640 Metallic)
  • RGB: (158, 126, 56)
  • CMYK: (35, 45, 92, 12)
• Black: #000000 (PMS Black 6 C)
  • RGB: (0, 0, 0)
  • CMYK: (0, 0, 0, 100)

These colors are not only iconic but also align perfectly with the university’s identity, reinforcing its distinct visual brand in collegiate athletics.