The Tory Burch logo has remained consistent since its debut in 2004, reflecting the timelessness and elegance of the brand.

Meaning and Inspiration

The emblem of Tory Burch draws inspiration from the bold and geometric designs of Moroccan architecture and the works of interior designer David Hicks, known for his eclectic style in the 1960s and 1970s. These influences shaped the iconic design, marrying modernity with a touch of vintage artistry.

Emblem

Tory Burch envisioned a logo that was more than just a wordmark—she wanted a design element that people would embrace as part of their personal style. The final emblem, chosen from about 200 proposals by a design firm, became a striking and versatile symbol.

Symbol

At first glance, the Tory Burch symbol resembles a cross, but it is more intricate. The design features two interlocking "T" shapes: one upright and the other inverted, creating a symmetrical and reflective motif. This symbol is encased within a white circle with a dark blue outline, enhancing its clean and elegant look.

Font

The wordmark accompanying the emblem uses a simple yet refined sans-serif uppercase font. This minimalist typography complements the emblem, creating a harmonious and understated branding element.

Color

The "Double T" symbol adapts to various color palettes depending on the product it adorns, such as shoes, clothing, and bags. However, when used independently, the preferred version features a dark blue emblem against a white background, emphasizing sophistication and versatility.

This enduring logo encapsulates the essence of the Tory Burch brand: timeless, versatile, and effortlessly stylish.