Moncler is a prestigious luxury fashion brand founded in 1952 in France, renowned for its high-end ski and après-ski collections, as well as its signature quilted outerwear. Today, the brand is a global symbol of luxury, with retail stores around the world and a reputation for producing premium down jackets and performance wear.

Meaning and History

The name "Moncler" comes from the village of Monestier-de-Clermont, where the company was founded. Initially, the brand specialized in making sleeping bags, but over time, Moncler evolved into a leading label in the high-end skiwear market, synonymous with exceptional quality and craftsmanship.

Moncler Logo

The Moncler logo consists of two key elements: the wordmark and the emblem.

• Wordmark: The brand name "Moncler" is set in all capital letters using a bold, serif typeface that resembles the font Friz Quadrata, created by Ernst Friz. The typeface has a classic, refined look that reinforces the brand’s luxury appeal.
• Emblem: Above the wordmark, the Moncler logo features a stylized letter "M" in blue and red. This emblem is an abstract representation of a cockerel, a national symbol of France. Moncler adopted this cockerel motif in the 1960s after becoming the official supplier of the French Olympic ski team, cementing the brand’s association with French heritage and its high-performance ski gear.

Moncler Symbol and Color Palette

The Moncler logo incorporates the tricolor scheme of the French flag—blue, white, and red—which reflects the brand's strong connection to French culture and values. These colors evoke a sense of power, authority, passion, and loyalty, aligning with Moncler's luxury positioning.

The emblem is often displayed on the brand’s outerwear, with the logo enclosed in a rounded shape and the wordmark arching above it. This badge, prominently featured on Moncler’s iconic jackets, serves as a recognizable symbol of quality and craftsmanship.

Moncler’s logo and overall branding reflect the brand's heritage and its status as a symbol of high-end fashion, combining sleek design with a connection to French national identity.