Drake’s OVO (October’s Very Own) brand is known for its distinctive visual identity, particularly its iconic owl logo, which has become a key symbol for both his fashion line and his record label. The logo has multiple layers of meaning, both personal and symbolic.

The OVO owl logo is rooted in the design of the brand’s name. The two “O”s in “OVO” are intended to resemble owl eyes, while the ‘V’ is interpreted as the owl’s beak. This minimalist yet clever design ties directly to the brand’s core identity. The owl itself is a symbol of wisdom and nocturnal activity, which aligns with Drake’s own description of feeling most alive at night. The owl also adds a layer of depth, hinting that there is more to Drake’s music and his brand than meets the eye, much like the symbolism of wisdom that owls carry.

Drake’s connection to the owl is not just limited to the fashion line. He also co-founded the Canadian record label OVO Sound, which has its own logo, distinct from the OVO apparel brand. The OVO Sound logo features two black rectangular shapes, with the top one housing three geometric pieces resembling a rainbow and the lower one containing the name of the label. This emblem, with its boat-like structure, represents a different but complementary visual identity for the music side of OVO.

Some have speculated that the OVO logo, particularly the owl, could be linked to Illuminati symbolism, as the owl is often associated with the secret society. However, there is no confirmed connection between the OVO emblem and Illuminati imagery beyond the owl's common use as a symbol in various conspiracy theories.

The font used in the OVO logo is a simple, all-caps sans-serif typeface that emphasizes legibility and modernity. The clean, bold letters help communicate the brand's straightforward yet impactful presence. The color scheme for the OVO apparel logo is flexible, with the owl and lettering often changing colors depending on the context of the design.

Overall, the OVO logo captures the essence of Drake’s brand—stylish, intelligent, and undeniably iconic. The owl, both a literal and metaphorical symbol, ties into Drake’s identity as an artist and entrepreneur, making it a fitting emblem for a brand that continues to grow in cultural significance.