he Evolution of the Skittles Logo: A Story of Colorful Branding

Origin and Ownership
Skittles, originally produced by a company in England, became a global sensation after being manufactured and marketed by the Wrigley Company, a division of Mars, Inc. Introduced in 1974, these vibrant, fruit-flavored candies quickly became a favorite worldwide, thanks to their bold visual identity and memorable advertising campaigns.

Logo Evolution

1974–1981: A Modest Start

The initial logo featured a simple light gray wordmark with a yellow dot above the “I.” While clean and stable in design, it lacked the vibrancy and playfulness we associate with Skittles today.

1981–1982: A Burst of Color

In 1981, Skittles unveiled a dynamic logo with a red background, complemented by colorful fruits and candy. The bold white sans-serif typeface added energy, but this design only lasted a few months.

1982–2003: The Rainbow Takes Center Stage

The 1982 redesign introduced the iconic rainbow theme, symbolizing the variety of Skittles flavors. The logo featured a diagonal white wordmark against a vibrant rainbow background, surrounded by colorful elements. This marked the start of Skittles’ identity as a brand synonymous with color and fun.

2003–2007: Simplicity Meets Boldness

This iteration refined the design, keeping the rainbow and wordmark while removing excess details. A gradient red background and the tagline "Bite Size Candies" in handwritten scarlet-red were added. The logo emphasized Skittles’ vibrant colors, establishing red as a dominant shade.

2007–2011: Adding Depth

The 2007 update introduced a gradient purple-to-white background and colorful Skittles candies scattered across the design. The bold, vivid imagery amplified the logo’s playful appeal.

2011–2012: Strengthened Visuals

In 2011, the logo was enhanced with black outlines and 3D effects. The dot above the “I” was replaced with a red, candy-like droplet, reinforcing the brand’s focus on its product.

2012: A Short-Lived Update

For a brief time in 2012, the logo featured a weed-green background with enlarged Skittles candies placed along its edges. Though vibrant, this design didn’t last long.

2012–Present: The Modern Classic

The current Skittles logo boasts a solid red background with a rainbow arching beneath the wordmark, forming a liquid, juicy wave adorned with scattered candies. The logo’s gradient lettering and vibrant imagery perfectly capture the brand’s playful and colorful identity.

Font and Colors

• Font: The Skittles logo features a customized version of the Helvetica Black font, offering a bold and friendly appearance.
• Color Palette: Red and white dominate, but the rainbow remains a defining feature, representing the brand’s diverse flavor offerings.

Skittles’ ever-evolving logo history reflects its commitment to fun, creativity, and innovation, making it one of the most recognizable candy brands globally.