Wingstop is a highly successful American chain of restaurants specializing in chicken wings. Founded in 1994 in Texas, Wingstop has become a global presence, with nearly 1,400 locations in the U.S. and 154 restaurants in 9 countries, including Colombia, France, and the UAE. Known for its diverse range of chicken wing flavors, such as Atomic, Mango Habanero, Cajun, and Garlic Parmesan, Wingstop has maintained its focus on serving high-quality, flavorful wings in a casual, friendly setting. Over 75% of Wingstop's revenue comes from take-out food, with digital sales making up about 40% of its business, which helped the company continue to thrive even during the COVID-19 pandemic.

Wingstop Logo Evolution

1994 – 2014
The original Wingstop logo, designed when the company was founded in 1994, featured an aviation-inspired theme. The logo depicted a circular emblem framed by two broad wings, with an arched ribbon across the center. The name of the company was inscribed on the ribbon in a dark green color. This design communicated a sense of elegance and excellence, with the wings symbolizing both the brand’s name and its ambition.

2014 – Today
In 2014, Wingstop refined its logo to achieve a more modern look while maintaining its original identity. The new logo kept the aviation-inspired wings and central seal, but the contours were made bolder for a sharper, more contemporary appearance. The most noticeable change was the color palette—dark green was replaced by a lighter, brighter green, giving the logo a fresher, more inviting vibe. The lettering also underwent a subtle update, with the removal of shadow lines to give it a cleaner, more streamlined feel.

Font and Color

The Wingstop logo uses an uppercase serif font that is elegant yet sturdy, with thick bars and delicate triangular serifs. The font resembles Copperplate SH Bold or Copper Penny CAS SC, but with slightly elongated characters. This typeface, paired with the bright green color, reflects both sophistication and approachability—ideal for a brand focused on delivering flavorful, fun, and accessible dining experiences.

The logo's green color symbolizes success and growth, and the fresh tone gives the logo an inviting and lively appearance, fitting for the casual, fast-paced restaurant environment Wingstop has built.