The Gold Coast Titans logo, while technically comprising a pictorial emblem and a wordmark, seamlessly merges both elements to create a unified design.

Gold Coast Titans Logo History

The Gold Coast Titans were founded in 2007, with the team name selected through a fan competition two years earlier. Fans also participated in choosing the team's jerseys via a vote on the club’s website.

2007 – 2021: The Original Logo

The original logo featured a gold-armored knight, holding two crossed swords. The team’s name, "Gold Coast" was placed above in golden lettering, while "Titans" appeared beneath in larger blue characters framed with gold. The knight and swords symbolized strength and valor, embodying the team’s fierce and competitive spirit.

2021 – Present: The Simplified Logo

The 2021 redesign simplified the emblem significantly. The focus shifted to a close-up of the knight’s helmet, with blue armor (gold retained around the eyes). The swords were removed, and the word "Titans" was placed directly beneath the helmet. The wordmark was simplified with a white "Titans" text outlined in dark blue, creating a more modern, streamlined look.

Symbolism of the Logo

At the core of the logo is the name "Titans" in two lines, with two crossed swords behind it, and a knight in golden armor. The knight symbolizes strength and heroism, representing the team’s competitive nature. The simplicity of the emblem allows it to work at various sizes, though at smaller scales, the intricate details, such as the knight and the "Gold Coast" text, can be lost. Larger sizes reveal the depth of the design, balancing between simplicity at smaller scales and complexity at larger ones.

Typography

The logo features two distinct typography styles. The word "Titans" includes custom artwork rather than a traditional font. The two "T's" in "Titans" are unique in design. The first "T" has sharp angles on its horizontal bar and a slightly curved vertical bar, while the second "T" has square ends and a straight vertical bar. This creates a visual “rhyme” with the sharp angles of the swords above the wordmark, giving the lettering a sense of symmetry. The "A" in the center of the word aligns with the triangular shapes in the emblem, further reinforcing the theme.

The "Gold Coast" text is bold and heavy, providing a strong contrast that complements the knight’s armor, lending a sense of strength and stability to the design.

Color Scheme

The color scheme of the logo incorporates light blue, gold, white, and navy, with a range of gradients. These colors reflect the Titans’ identity, combining elements of strength (gold) with freshness and vitality (blue). The overall palette helps the logo stand out, adding depth and sophistication.

In summary, the Gold Coast Titans logo blends historical symbolism with modern design principles, creating a striking and memorable emblem that effectively represents the team’s identity.