Warner Bros, established in 1923, is one of the world's most prominent media companies, known especially for its film production. The company operates globally, generating annual revenues of approximately 15 billion USD. Over the years, the company has undergone several logo redesigns, with four main iterations that have become iconic, while others have been stylized variations of the original design.

Early Logos (1923–1937)

Warner Bros' first logo in 1923 featured a traditional serif wordmark with a cursive tagline, “Classics of the Screen,” adding elegance to the design. In 1925, the company introduced a crest with a "WB" monogram, marking the start of its iconic logo evolution. By 1929, the crest was simplified, featuring only the bold “WB” letters with an arched “Warner Bros Pictures” wordmark above.

Mid-20th Century (1937–1950s)

The 1937 redesign simplified the logo, creating a cleaner and thinner “WB” inside a one-line outline. In 1948, the crest gained volume through thin horizontal stripes, and by 1953, Warner Bros introduced a flat and bright version that became the most recognizable. This version featured a black background, white frame, and bold “WB” letters.

1960s–1970s

In 1967, following a merger with Seven Arts, Warner Bros adopted a new logo featuring an extra-bold “W7” monogram. The red and gold color scheme was introduced in 1970, which added elegance to the crest. A more experimental logo by Saul Bass appeared in 1972, featuring a solid black background with a stylized "W" made of parallel lines.

1990s–Today

In 1993, the classic crest was redesigned with emboldened lines and a slightly extended shield. The banner was also thickened. The logo underwent a color change in 2019, with a solid blue crest and white initials, giving it a more modern and friendly appearance. In 2023, Warner Bros updated the logo, keeping the familiar crest but with a blue gradient and golden initials, removing the banner for a cleaner look.

Font and Color

Throughout its history, Warner Bros' logos have used bold, geometric fonts, with the "WB" monogram at the center of most designs. The color palette evolved from monochrome to red, gold, and blue, reflecting the company's growth and modernization. The use of blue and gold in the latest iteration marks a more progressive and sophisticated identity.