Joann is a well-known American retail chain specializing in arts and crafts supplies. Founded in 1943 in Ohio, the company has grown significantly, now boasting over 850 physical stores across the United States. Joann employs nearly 25,000 people, offering a wide variety of products that cater to hobbyists, artisans, and DIY enthusiasts.

Meaning and History of Joann

Joann's logo has always maintained a simple and straightforward design, primarily using lettering to reflect the company’s focus on providing quality goods for crafting and creative projects. The minimalist style ensures that the logo remains balanced and works well on various backgrounds, reinforcing Joann's identity as a reliable source for arts and crafts.

Joann Logo History

1996 – 2017

The 1996 Joann logo featured the company's name in thick, capitalized serif letters. The letter "A" had a distinct feature: its horizontal bar was elongated and curved to the left. Below the main wordmark, the tagline "Fabric and Craft Stores" appeared in lowercase, using a bold sans-serif font. The use of dark green in the logo symbolized growth, success, and progress, aligning with Joann's mission to inspire creativity and offer customers a sense of achievement.

2017 (Trial Version)

In 2017, Joann refreshed its logo with a trial version that was simpler. This design featured a capitalized “Joann” in a light green shade using a serif typeface, similar to the previous logo, but with the "A" bar no longer curved. This version was used for just a few months before the company introduced a final redesign.

2017 – Today

The current Joann logo was introduced later in 2017, marking a more modern and friendly update. It uses a sans-serif font in the same light green color, which creates a fresh, happy, and approachable vibe. The distinctive feature of the logo is the wave-shaped horizontal bar of the letter "A", which adds a sense of softness and peacefulness, reflecting Joann's welcoming atmosphere for all creative individuals.